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Following these few steps can ensure that the delivery of your email is successful. Ensure Deliverability Every day an average 269 billion emails are sent and received...

Individuals often change their address, phone number, job, job title, and more. Ensure your database is up-to-date. Is Your Data Obsolete? If your company manages...

Establish your direct mail campaign plan to remain effective and increase your direct mail response rates. Remain Effective with...

Current data shows more than 70 percent of recipients look forward to receiving their mail, and have purchased a product or service from a direct mail piece...

To keep your email database clean, you must remove bad or outdated data from your customer email files, email database or CRM. Email append or email appending is a...

To keep your data clean, you must remove bad or outdated data from your customer files, database or CRM. This can be done by working with...

The millennial generation is now over 75 million people and they make up nearly 25% of the total U.S. population and 30 percent of the voting...

DatabaseUSA.com® delves into the benefits of Direct Mail, a novel approach to marketing in today’s bogged down digital world. The Benefits of Direct Mail...

With email filtering obstacles and federal regulations — email marketing your business can seem overly complicated. Avoiding email obstacles may be...

1. How Much of Your Data Comes From a Single Source? Beware when a large number of these records come from...

One of the most important things to keeping a team motivated is to hire great people that will fit into the current culture. If that...

Upcoming Trade Shows: DatabaseUSA will be attending several shows this season. Check out the shows we will be attending via our trade show list. Connect...

As it turns out, Millennials love receiving mail. Not just birthday cards from grandma, but catalogs, coupons and even bills. Millennials and Direct Mail Marketing are key...

What is a responsive email? How does the design of an email affect the click through rates? Why does the look of an email change...

More businesses are realizing that direct mail marketing tactics have the potential to boost brand sentiment and strengthen customer relationships. “To build brand loyalty...